SWOT analysis

SWOT Analysis

Strengths:

The major strength of 3 Kings it is the first luxury fashion pet line of it kind. Yes, there are many luxury pet brands in the industry, but not one that keeps up with the seasons. Each line that is released is a character. There will be one for every type of animal, confused, girly, manly, and the rebel. “Describing the inner workings behind these character,”(Page 147 Joseph Hancock) allows every one to be able to be their own animal. “ However individuals decides on how to blend available elements to craft a pastiche, or style which in turn creates fashion.” (Page 196 Joseph Hancock)

Weakness:

Not every body in the world owns pets; also not everyone agrees that pets are apart of the family. This misrepresentation of animals is one negative about the brand. This could be positional harmful to the brand. Not being able to reach and target every consumer within the demographics.

Opportunity:

“The clothing line was hailed extremely stylish, the fit of the garment was horrible.”(Page 38 Joseph Hancock) “ One might think that this would be a turn off many consumers, or that those who were more traditional might not support the brand,”(Page 60 Joseph Hancock) but that is not going to be the case. 3 Kings will have a huge adaption in the industry.

Threats: The overall taking of the brand. This is a new brand and will have normal challenges.

what it would look like!

“Over time, the authenticity, of a nostalgic products fade.”(Page 24Joseph Hancock)  “The product has to change and reinvent itself through time and context,”(Page 24Joseph Hancock) 3 Kings is the first fashion line for your pets (kids). With each changing of the season so does, the lines. Your pet (kids) will be fashion forward, and trendy along side with you. “In post modern consumer culture, pastiche relates to the mix traditional and nontraditional items in order to create a new context.”(Page 24 Joseph Hancock) Nontraditional is exactly what 3Kings is all about. This is the first of its kind, and will be a industry changer.  “This design team creates products that sparkle and has managed to change the staunch and uptight image of luxury fashion, making it fun and exciding for everyone.” (Page 53 Joseph Hancock)

The overall look of the clothing is going to be stylish, yet functional because come on it for your animal. 3 kings will be 100 % crafted with love. Only using pet friendly materials, we do not want any sick kids now? With the changing of the seasons 3 kings lines will change, so there will not be more than 4 seasons a year. 

Define your market and also your identity

“The development of mass media allowed fashion to diffuse through society.”(Page 13 Joseph Hancock) This is why 3kings will be using very social media outlet to advertise. Using social media will let us do special promotions, events and pet parties that reach our direct consumer. “ To many the most shocking element of this advertising campaign was the content in which many couples were posed.”(Page 60 Joseph Hancock)” Some may argue that using nudity in advertising or hiring racy models is wrong and immoral, but that is not our decision to make.”(Page170 Joseph Hancock) “Media outlets such as television, telephones, computers, and other consumer electronics allow consumers immediate access to the world event,” (Page 196 Joseph Hancock) This allows that any consumer will be able to stay up to date with 3 kings news. 

            “ The success of fashion branding in the future will depend on the industry’s ability to reflect an individual’s style, making them feel unique.”(Page 195-196 Joseph Hancock) With the unique brand those three kings is, we hope that this will change the way people and the industry will think about pet clothing. “ It will no longer be enough to produce a useful product.”(Page 196 Joseph Hancock)” Many of us have an ideas for fashion products that is missing in the world.”(Page 141Joseph Hancock)  3 kings will provide a fill in the market gap. “  There are doggy daycare centers, grooming salons, pet hospitals, and now fashion pet boutiques. (Page 129 Joseph Hancock)

 

who am I aiming these clothes at?

3 Kings is a target toward pets and their owners.  Pet’s who wear our product and the owners who worship them. Pet owners male or female ages 21-101, when you love your pet like this it doesn’t matter your age.  We are made for any one with any style pet. If you have a dog or a dog they will love it as much as you. You wouldn’t let your kids go naked why let your pet? “ Each individual tells tells about who they are and how they perform.”(Page8 Joseph Hancock) Targeted those who may no normally be expected to enjoy high-quality fashion- the avant grade, bohemian, ethically diverse, eccentric, unique, nontraditional and unusual have been part of this design success.” (Page 53 Joseph Hancock) 3 Kings is designed to be comfortable for your pets. This way you get your moneys worth, your pet will not be uncomfortable.

What do you produce?

We produce?

3Kings is a high-end luxury fashion brand for your pets. This is the new pet fashion.  With the every growing fashion industry why not include the loves of your lives? Your pets. This is the first of its kind; with every changing fashion season 3Kings provides the same for your pets. “ This design story reflects diversity.” (Page 53 Joseph Hancock) The diversity is what shines within this brand. “Many pet owners consider their pets to be their children and indulge in the same methods that parents use to spoil their kids.” (Page 129 Joseph Hancock)

 The style of 3 Kings is Punk, edgy, cute, fun and sweet style for every type of animal. 3 Kings allows your pet to release their inner animal. “ We are what we buy, for some of us fashion is a way to express identity.” (Page 3 Joseph Hancock) Your pet has an identity, they want to express, why not give let them. You have a choice as a pet lover to choose.

3 Kings Concept Commercial/ Final Project

Name and Logo 3 Kings