“Over
time, the authenticity, of a nostalgic products fade.”(Page 24Joseph Hancock) “The product has to change and reinvent
itself through time and context,”(Page 24Joseph Hancock) 3 Kings is the
first fashion line for your pets (kids). With each changing of the season so
does, the lines. Your pet (kids) will be fashion forward, and trendy along side
with you. “In post modern consumer culture,
pastiche relates to the mix traditional and nontraditional items in order to
create a new context.”(Page 24 Joseph Hancock) Nontraditional is exactly
what 3Kings is all about. This is the first of its kind, and will be a industry
changer. “This
design team creates products that sparkle and has managed to change the staunch
and uptight image of luxury fashion, making it fun and exciding for everyone.”
(Page 53 Joseph Hancock)
The overall look of the clothing is going to be stylish, yet functional because come on it for your animal. 3 kings will be 100 % crafted with love. Only using pet friendly materials, we do not want any sick kids now? With the changing of the seasons 3 kings lines will change, so there will not be more than 4 seasons a year.
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