Discussion Questions Ch 10

                                      Discussion Questions Ginch Gonch

1.     What key characteristics of Ginch Gonch’s adventertising makes them unique? Why do you think consumers buy Ginch Gonch products?

Ginch Gonch advertisment is directed toward their target consumer, and they do not let any one hold them back on that. They advertise there underware usually in a field or with no one but nature around them. One key characteristic is there use of people and space, in some ads they have woman but mainly with only men.  “These ads are personal expression and freedom. Ginch Gonch ad’s signify this ideology both written work and visual spectacle, creating a connection with human emotion through original marketing and innovative ideas that push the boundaries of traditional appealed this company.”

2.     Do you think it is ethical to use sex to sell products? Can you think of other retailers who do this? How does it make their products more desirable?

No because the market Sutherland is marketing towards, is attracted to sex and that is what this company gives them. “Some may argue that using nudity in advertising or hiring exporonographic models is wrong and immoral, but that is not our decision to make.”

3.     Why do you think Jason Sutherland decided to market to the gay community? Do you think there are a lot of gay consumers? Why?

“Sutherland doesn’t care in the least that some come members of the public might find direct gay marketing offensive.”

4.     If you were in charge of Ginch Gonch’s next fashion assortment what would you call it and why?

I would name their new fashion assortment sprite. This line would be a fairy tale themed line. You would be able to get you prince charming and Cinderella underwear.