SWOT analysis

SWOT Analysis

Strengths:

The major strength of 3 Kings it is the first luxury fashion pet line of it kind. Yes, there are many luxury pet brands in the industry, but not one that keeps up with the seasons. Each line that is released is a character. There will be one for every type of animal, confused, girly, manly, and the rebel. “Describing the inner workings behind these character,”(Page 147 Joseph Hancock) allows every one to be able to be their own animal. “ However individuals decides on how to blend available elements to craft a pastiche, or style which in turn creates fashion.” (Page 196 Joseph Hancock)

Weakness:

Not every body in the world owns pets; also not everyone agrees that pets are apart of the family. This misrepresentation of animals is one negative about the brand. This could be positional harmful to the brand. Not being able to reach and target every consumer within the demographics.

Opportunity:

“The clothing line was hailed extremely stylish, the fit of the garment was horrible.”(Page 38 Joseph Hancock) “ One might think that this would be a turn off many consumers, or that those who were more traditional might not support the brand,”(Page 60 Joseph Hancock) but that is not going to be the case. 3 Kings will have a huge adaption in the industry.

Threats: The overall taking of the brand. This is a new brand and will have normal challenges.