Coca-Cola is the largest beverage company in the world
today. With more than one billion people enjoying this beverage since 1886.
Coca-cola was created by Dr. John S. Pemberton. Coke was first offered as a
fountain drink beverage before it was bottled. This drink was available at
Jacobs Pharmacy by mixing Coca-cola syrup with carbonated water. “Coca-Cola was patented in 1887, registered as a
trademark in 1893 and by 1895 it was being sold in every state and territory in
the United States. In 1899, The Coca-Cola Company began franchised bottling
operations in the United States.”(Coca-cola.com) In 1886: Drink Coca-Cola, in 1989:
Can’t beat the feeling, in 1993 Always Coca-Cola, today: perfect harmony whatever
slogan we grew up with we always knew the refreshing goodness that followed. These
slogans changed the beverage industry, and created a American tradition.
Consumers:
Coca-Cola is targeted towards all consumers, with the thirst
for the highest-quality beverage. Coke is for any lifestyle, ethnically,
income, genders and ages. Coke is a tradition for very family in America, and
now the world. This is what you drink hanging out with your friends, family,
co-workers, and even strangers. Coke brings people together from any walk of
life. This is a bonding product, you share and create memories while having an
ice cold Coke! I remember as a child having Sunday barbeques with family and
friends we would have hamburger, hotdogs and Coke. This American tradition has continued for many decades. “Entering the last quarter of the 20th century, the deep
emotional bond between Coca-Cola and its consumers grew even more powerful and
more global”(Coca-Cola)
Competitors:
“From humble beginnings 125
years ago, Coke-a-cola Company has evolved from one product -- Coca-Cola -- to
more than 500 brands in 2011. We’ve grown from selling a modest 9 drinks a day
in 1886 to 1.8 billion a day. And we’ve expanded from one city in one country
to availability in more than 200 countries around the world."(slideshare.net) With every
worldwide brand there are worldwide competitors. Some of the direct competitors
are Pepsico Inc, Dr Pepper Sanple Group, Inc, Groupe Danone Water Divission,
Nestle Waters, and Red Bull Gmbh. Pepsico is The Coca-Cola Companies major
competitor, with a $103.99 billion dollar market Coke is still number one with
$173.70 billion dollars.
Today’s Market:
“Coca-Cola might owe its origins
to the United States, but its popularity has made it truly universal. Today,
you can find Coca-Cola in virtually every part of the world.” “From Inca Kola,
a sparkling beverage found in North and South America, and Samurai, an energy
drink available in Asia; to Vita, an African juice drink, and BonAqua, a water
found on four continents, our product variety spans the globe!”
Coca-Cola is just not a beverage company, but also a manufacturing
company. They are the only company that has it’s own private manufacture to
bottle there beverages. “Through more than a
century of change, Coca-Cola remains a timeless symbol of quality refreshment.”(Bookrag.com)
