EOC- CH9 Discussion Questions- Brini Maxwell

Chapter 8 Discussion Questions

1.     What makes the Brini Maxwell television show personally unique? How does her personality benefit the brand?

In my personal opinion Brini Maxwell show was and is unique is because It was a man targeting woman in house hold work, cooking, manners, and day to day advice. He was the first person to take a woman’s advice column and put is on TV in drag. He revolutionized the alter ego. “ Her reinvention of bygone era pays homage to her predecessors while maintaining a contemporary sensibility, and exceeds the creative of her current competition.”(Brand Story)

2.     What were the steps taken by Ben Sanders to develop his character, Brini Maxwell? Was he successful? Why or Why not?

“ Brini Maxwell visual milieu is composed of retro twentieth-century modern and contemporary designs that were popular in the 1950-1970.”(Brand Story) Brini wears vintage fashions from that period to get her inspiration and her over all feel of the Maxwell character. His character elements were perfect for the over all design that Sanders wanted to got with the show. He was spot on, woman wouldn’t have watched the show is there was a man on the screen. The Brini character was very relatable for his woman audience.

3.     Why do you think Brini Maxwell made it into national spotlight on television? What was her brand’s message?

Brini Maxwell made it into national spotlight because it took the audience back to when they were younger. The feelings that they had as children were being relived on the show. Also the non-contervisual trans gender host, also made it interesting for the audience to watch. Also having tried other characters (Tigs Vanderveer) I believe help Sanders figure out what he truly wanted to do with his idea.

4.     What do you think Brini Maxwell’s target market is today? Why would baby boomers be drawn to watching Brini Maxwell?

I think the target market would be exactly the same, the great think is she knows who her audience is. That’s what makes her successful. “ “My target audience is primarily young and urban. There is also little cross over in to forward baby boomers. Our brand is more traditional aesthetics.” Sanders (Brand Story)

5.     Why were the itunes podcast and the reproducing of her old shows as vidcast a smart step towards rebranding Brini Maxwell? Would you have done anything differently?

Well Brini Maxwell needed to be reborn with the new technology upgrade that we all use and now worship today.  There are new media outlets and Maxwell still wanted to reach her target audience knew how to do it. I don’t think redoing the brand or doing anything different could have made this a bigger success. Sanders had a great idea and original idea. Sanders created a revolution in trans gender TV, with shows like Rupauls drag race and other shows on that list.