Week 8 Discussion
questions Dante Beatrix
1.
Why do customers feel such a close attraction to
their bags?
“The company focuses on bags for every
purpose: tote, laptop bags, diaper bags and pets carriers.” Its initial mission was to create the
bag that a girl with the “it” bag would use for all her other stuff.”
2.
What is your favorite brand, bag, briefcase, or
backpack, and why? How does this brand reflect your personality? Do you think
you will ever switch to a different brand?
I really do not have a favorite brand yet. I am still shopping the market
to find my go to favorite brand that will never fail. My dream bag would be
medium to large size that matches everything, and that is not heavy. I have
currently been shopping through the Marc By Marc Jacobs collection. I have been using handbag brand such
as, fox, Brighton, Katy Van Zeeland bag, I am not brand loyal and would switch
for the right bag.
3.
Now that you have read this chapter, go to www.dantebeatrix.com and explain how the
company has evolved. What is the latest news? How do you think the lines
reflect current fashion?
The company has involved in the online site and also the clientele a
well. In the chapter her key
advertisement was toward woman. Now online her catalog is geared toward
children and the mother who buy for their children.
4.
Why do you think Dante Beatrix is so successful
with the company’s idea to pursue graphic design instead of just focusing on
designing bags? Is branding a key element that drives you to purchase a bag,
brief case or backpack? What is the brand? What feature really makes it
special, or is it really just name that makes it unique? Describe your answer?
“ Reflecting the current trends among women, this company
is successful because the product line us unique and stylish. “ “ Dante sells
many bags at retailers such as Nordstroms, Barneys New York, A Pea in the
Pod, and Baby Style.” This
is why she is so successful.
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