Wednesday, May 2, 2012

EOC Chapter 5 Discussion Questions

Vera Wang



1.     In what ways is Vera Wang a great example of the ever-changing career path of an individual?
She is a get example because, she has been all over the industry, an editor at Vouge, unemployed, designer for khols, and a designer of bridal gowns and wear.  Wangs career has expanded over a twenty year span.
2.     Go to www.verawang.com. What changes have occurred in the company since the writing of this chapter? Has the brand expanded into other products?
The only thing that has changed on the Vera Wang website is that she has, updated it too be technology correct. She has a blog link, and app options. The brand has not expanded since the writing of this book. “ The company continues to grow and may well be on the way to becoming a global brand.”
3.     In your own words describe the Vera Wang brand. How does this brand differ from others, such as Ralph Lauren or Dolce & Gabbana?
The Vera Wang brand is tasteful and classy. Wang is what every little girl dreams of when dreaming of her big day. “ She has proven that you can pursue your dreams and reach your ultimate goal.” The one major way I differs from D&G and RL is that Vera Wang only sell woman’s clothing. Her brand is not targeted toward men one bit. Her and her brand focus on woman’s clothing for every occasion. From the big day to everyday.

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