Vera Wang
1.
In what ways is Vera Wang a great example of the
ever-changing career path of an individual?
She is a get example because, she has been
all over the industry, an editor at Vouge, unemployed, designer for khols, and
a designer of bridal gowns and wear. Wangs career has expanded over a twenty year span.
2.
Go to www.verawang.com.
What changes have occurred in the company since the writing of this chapter? Has
the brand expanded into other products?
The only thing that has changed on the Vera
Wang website is that she has, updated it too be technology correct. She has a
blog link, and app options. The brand has not expanded since the writing of
this book. “ The company continues to grow and may
well be on the way to becoming a global brand.”
3.
In your own words describe the Vera Wang brand.
How does this brand differ from others, such as Ralph Lauren or Dolce &
Gabbana?
The Vera Wang brand is tasteful and classy.
Wang is what every little girl dreams of when dreaming of her big day. “ She has proven that you can pursue your dreams and
reach your ultimate goal.” The one major way I differs from D&G and
RL is that Vera Wang only sell woman’s clothing. Her brand is not targeted
toward men one bit. Her and her brand focus on woman’s clothing for every
occasion. From the big day to everyday.
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