Exercise 9
Creating a personal brand starts with a great idea like
Brini Maxwell. Creating a personal brand you want to figure out what you want
to market? Do you want to market yourself, an alter ego (Brini Maxwell), and a
label? I would create a brand
geared towards an over all brand with different labels under this main idea. My
logo would be colorful and something to rememberible. It would be cute and
sweet, just how my brand would be based around. Before you design one, you must understand what a logo is,
what it represents and what it is supposed to do. “A
logo is not just a mark – it reflects a business’s commercial brand through the
use of shape, fonts, color, and / or images. A logo is for inspiring trust,
recognition and admiration for a company or product and it is our job as
designers to create an identity that will do its job.” (http://www.davidairey.com/5-useful-logo-design-tips/)
I would design my business card around my logo, I want to keep the
overall brand theme together and concise. So the logo will match the business
cards and will also match the name. I would take the lead from Miss. Brini
Maxwell and I would love to sell anything for the home. This brand would be
sheets and towels to kitchen décor to animal, and children wear. This brand
company is your one stop shop, for you home and family needs. The target
audience is young hip woman who loves to decorate them selves and every aspect
of their surroundings. “Women are high value
customers because once they join your brand, and are happy, they are likely to
stay loyal to you. What’s more is women talk a lot to their friends. They talk
about what they like and they talk about what they don’t like.”(http://allurethemes.com/why-women-should-be-your-target-market/)
I would show the brand on TV, networks like HGTV, STYLE, DYI, and ENEWS.
“The goal of any advertising program should be to
cost-effectively reach the largest audience possible and attract new customers.
If done correctly, advertising can be a wonderful investment for your small
business; if done poorly, advertising can become a huge money sink.”
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