Mid-Term-Coca-Cola

Coca-Cola is the largest beverage company in the world today. With more than one billion people enjoying this beverage since 1886. Coca-cola was created by Dr. John S. Pemberton. Coke was first offered as a fountain drink beverage before it was bottled. This drink was available at Jacobs Pharmacy by mixing Coca-cola syrup with carbonated water. “Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States.”(Coca-cola.com) In 1886: Drink Coca-Cola, in 1989: Can’t beat the feeling, in 1993 Always Coca-Cola, today: perfect harmony whatever slogan we grew up with we always knew the refreshing goodness that followed. These slogans changed the beverage industry, and created a American tradition.

Consumers:

Coca-Cola is targeted towards all consumers, with the thirst for the highest-quality beverage. Coke is for any lifestyle, ethnically, income, genders and ages. Coke is a tradition for very family in America, and now the world. This is what you drink hanging out with your friends, family, co-workers, and even strangers. Coke brings people together from any walk of life. This is a bonding product, you share and create memories while having an ice cold Coke! I remember as a child having Sunday barbeques with family and friends we would have hamburger, hotdogs and Coke.  This American tradition has continued for many decades. “Entering the last quarter of the 20th century, the deep emotional bond between Coca-Cola and its consumers grew even more powerful and more global”(Coca-Cola)

Competitors:

“From humble beginnings 125 years ago, Coke-a-cola Company has evolved from one product -- Coca-Cola -- to more than 500 brands in 2011. We’ve grown from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. And we’ve expanded from one city in one country to availability in more than 200 countries around the world."(slideshare.net) With every worldwide brand there are worldwide competitors. Some of the direct competitors are Pepsico Inc, Dr Pepper Sanple Group, Inc, Groupe Danone Water Divission, Nestle Waters, and Red Bull Gmbh. Pepsico is The Coca-Cola Companies major competitor, with a $103.99 billion dollar market Coke is still number one with $173.70 billion dollars.

Today’s Market:

“Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world.” “From Inca Kola, a sparkling beverage found in North and South America, and Samurai, an energy drink available in Asia; to Vita, an African juice drink, and BonAqua, a water found on four continents, our product variety spans the globe!”

Coca-Cola is just not a beverage company, but also a manufacturing company. They are the only company that has it’s own private manufacture to bottle there beverages. “Through more than a century of change, Coca-Cola remains a timeless symbol of quality refreshment.”(Bookrag.com)