Discussion Questions Chapter 4
Dolce & Gabbana
1.
Currently how many divisions do Dolce &
Gabbana have in their company? Has it grown since this chapter was written? If
so, How?
The currently have three brands; Dolce & Gabbana, D&G, and
D&G junior. The company on a size wise of more brands to the name, no they
haven’t. Dolce & Gabbana as a niche fashion brand has grown extensively.
D&G has become a household name in the world of fashion.
2.
Do you think Dolce & Gabanna caters to the
fashionistas that the rest of the design world has rejected? Why do you think
they have dressed woman like Isabella Rossellini, Madonna, Kylie Minogue, and
Brooke Shields? Do you think theses woman are risqué? Why or why not?
I personally do think that they cater to all fashionistas everywhere just
because the price points of the brand cater to every income level. They are
more moderately priced item for different consumers. D&G is a mass-market
brand catering to higher, low-higher income men and woman. You can’t find this
brand in your local malls though. This is a specialty retailer and they make
sure it’s not available! D& G has dress these woman because they are
relatable to the brand. They are popular celebrity woman who has a great career
and D&G wants the consumer when they see this celeb, to think of the brand.
The celebrities see that this brand is a great one and they want to be a part
of it.
3.
Do you think gay and lesbian consumers purchase
different fashion brands than heterosexual? Do you think it was smart for Dolce
& Gabbana to target this market? Why or why not?
I
don’t think so because they are people too and they do have the same style and
taste of anyone else. I do think they like brands like D&G because of their
advertising campaign. Brands like these target the gay community, so they are
more likely to lean towards the brand.
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