Saturday, April 28, 2012

EOC-Chapter 4 exercise




Sketchers is a mass-market moderately price shoe brand. They have had many celebrity endorsers, such as Ashley Simpson, Torey Spelling, and Kim Kardashian. In till Kim joined the sketchers team there ads were nothing extraordinary. You wouldn’t take a second glance or even remember one. Super Bowl 2012 they decided to change that. With Kim Kardashian on their side, the Celebrity who is famous for? Well we are still trying to figure that out. Sketchers took her image and created a controversial advertisement and made us all remember sketchers. The commercial is for sketcher Shape-Up shoe. The shoe that tones and firms while you simply walk. “ Kardashian flaunted some of her best assets in her much talked about super bowl ad.”Wearing slim-fitting workout clothes, Kardashian "breaks up" with her half-naked trainer in the spot for something more a little more inanimate.”
"I don't know how to say this ... you're amazing, the best I've ever had," she tells her attractive workout partner in the ad. "But things just aren't working out ... it's not someone else, it's something else."



http://www.popeater.com/2011/02/07/kim-kardashian-skechers-ad/

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