Mid-Term- Well Known Product

                                                                   MacBook Pro

 Before the Mac Book Pro, the only option was your home PC, Apple desktop, and your brick of a laptop.  The next generation of Apple came with the Mac Book pro. Apples answer to your brick, but being able to take your Apple desktop with you on the go.  Along with the genus product came the greatest advertisement of its decade. “Mac Vs. Pc.” Hi I’m a Mac! Hi I’m a PC.” “This phrase is now embedded into pop-culture, proceeds some very witty and often times funny,"(adgae.com) but with a harsh truth about your PC. “Apple subscribes to the “less is more” theory and uses it to powerful effect, both in product design and advertising.” Anything not absolutely necessary is stripped away to reveal purity and a sense of magic. “From their iconic logo to iPod’s campaign of gyrating silhouettes against a kaleidoscope of color, Apple is more than a brand—it’s a culture.”(Apple.com)

Consumers:

 Apple is targeted towards the younger technology based generation.  Generation Y is also known as the millennial generation, and the net generation. “PCs are what your parents used," is the message that Apple wants Generation Me to think when they are computer shopping or asking their parents to buy them a new computer."(apple.com) This is exactly what Apple created with the Macbook pro. Not your parent’s computer, ditching windows, Apple has created a portable device to quickly do work, music, videos, and much more.

 It’s a generation that wants everything now, and wants to believe they are creative. PCs still do the job, but they have been struggling to keep up with the fad that Apple had created. Generation Y likes to believe they are the most creative generation to date, and Apple has helped fuel that belief. They have made software that comes with your computer for basic music making, basic film editing, and easier and faster ways to share. It has made it so anyone can find a way to record their garage band and post it to itunes, even if it’s not good.

Competitors:

  In recent years Apples competitors were Dell, Alien Wire, Gateway, Windows, and software companies. Now Apple has new competition added to the list, any music down load sites; such as Napster, and Lime Wire. “From the iPod to the MacBook Air to the iPhone and iPad, Apple’s style and product design are widely imitated by competitors.”

 When it comes down to it though, Apple went from being barely known, to King of the computer and type world. They now make more money then any of their competitors. “Most of our competitors are interested in doing something different, or want to appear new — I think those are completely the wrong goals. A product has to be genuinely better. This requires real discipline, and that’s what drives us — a sincere, genuine appetite to do something that is better.”(apple-hisory.com)

Where it stands in the Market place:

“Apple has been the dominant force in the tablet market over the last couple of years. Even though it faces a host of Android-based devices, including the popular Samsung Galaxy Tab 10.1”

“The quarterly revenue for 2012-second quarter, ending in March 31, 2012, was $39.2 billion with a quarterly net profit of $11.6 billion.” While companies like HP are left in the dust with under $3 billion. So no matter what side of the Apple vs. PC war you stand on, there is no denying that Apple has done something right.”(http://voices.yahoo.com/truth-advertising-analysis-apples-mac-vs-641618.html?cat=15)