Define your market and also your identity

“The development of mass media allowed fashion to diffuse through society.”(Page 13 Joseph Hancock) This is why 3kings will be using very social media outlet to advertise. Using social media will let us do special promotions, events and pet parties that reach our direct consumer. “ To many the most shocking element of this advertising campaign was the content in which many couples were posed.”(Page 60 Joseph Hancock)” Some may argue that using nudity in advertising or hiring racy models is wrong and immoral, but that is not our decision to make.”(Page170 Joseph Hancock) “Media outlets such as television, telephones, computers, and other consumer electronics allow consumers immediate access to the world event,” (Page 196 Joseph Hancock) This allows that any consumer will be able to stay up to date with 3 kings news. 

            “ The success of fashion branding in the future will depend on the industry’s ability to reflect an individual’s style, making them feel unique.”(Page 195-196 Joseph Hancock) With the unique brand those three kings is, we hope that this will change the way people and the industry will think about pet clothing. “ It will no longer be enough to produce a useful product.”(Page 196 Joseph Hancock)” Many of us have an ideas for fashion products that is missing in the world.”(Page 141Joseph Hancock)  3 kings will provide a fill in the market gap. “  There are doggy daycare centers, grooming salons, pet hospitals, and now fashion pet boutiques. (Page 129 Joseph Hancock)